Small businesses employ 48% of the workforce in the United States, but hiring skilled workers can still be a big puzzle. Time is running out, budgets are tight, you have a dozen other things on the table – and unlike businesses, you probably do not have a dedicated recruiting team.
That does not mean you can not compete: LinkedIn can be a great balance. LinkedIn is much more than a job board and the largest professional network in the world. Here you can build your brand, connect with your employees, and address the best of talents with surgical precision.
Below are tips, best practices, and simple strategies for small businesses that are looking for, recruiting, and hiring skilled talent on LinkedIn. Keep reading free and paid tactics to help your small business stand out.
1. Set up a free company page if you do not already have one
First and foremost, your business needs a real presence on LinkedIn: a corporate site. This is essentially an official LinkedIn profile for your business. If you do not have a configuration yet, stop reading and create one for free.
Your business page is your base on LinkedIn: you share a general description of what makes you different, formally associate your company with existing employees, share news on behalf of the company and attract subscribers who see your updates in their business.
Your job postings will also be posted – more about them in a moment.
2. Make sure all your employees have a LinkedIn profile associated with your company page.
This is another essential step super easy (and free). Most of your employees probably already have a LinkedIn profile, but make sure they are officially listed as current employees, so that their profiles are linked to your business page and make your business and your opportunities more aware.
Profile view is the most used activity on LinkedIn. As a result, you’re generating more traffic on your business page because more and more employee profiles are associated with it.
3. Apply for jobs on LinkedIn on a pay-for-performance basis and get them to the right candidates
Posting a job on LinkedIn is not like advertising on a job board – LinkedIn is a complete professional platform in which you can interact with candidates, create your employer brand and use the networks you and your employees already have.
There are several ways to post a job on LinkedIn, as we’ll see below, but all use smart targeting. This means that the LinkedIn platform targets your tasks so that they are seen by the most relevant candidates. And while each base platform can be targeted by industry and location, our algorithm deepens the analysis of member profiles to find a match and place your posts in their LinkedIn feed, rather than having to search for you.
As a small business, you also want to be sure to get the most out of your recruiting budget. If you only hire a few people a year, the most cost-effective way to post a job is to pay per click.
On the other hand, if you hire more than a few employees a year, it is probably better to use job postings: these are essentially recurring and reserved jobs that you can enter or withdraw each month. For example, if you bought a job, you can advertise 12 jobs at a lower price during the year by purchasing positions one by one.
Also take the time to dispel a common misconception: While some platforms claim to be able to post offers on LinkedIn, visibility is minimal. Only when you post directly to LinkedIn will your work be targeted and proactively provided to qualified candidates (responsible for more than 50% of applications).
4. Let your employees expand the reach of your job postings and updates
While it’s always a good idea to post updates and content to your business page, you can also encourage your employees to share this content for a significant multiplier effect by leveraging their network. This applies to all content – for example. For example, a blog post or a press release about a price your company has earned – but it’s especially important when you’re hiring on LinkedIn.
You may only have 100 subscribers on your enterprise page to get started, but most LinkedIn users have between 400 and 1,500 connections. If only one of your employees shares your business update or login, this content can be moved to the news feeds of all their connections. If one of his connections likes, comments or shares, it can in turn be sent to all connections of the person.
In this way, you can increase your exposure by 10x, 100x or even 1000x compared to your original audience. And above all, it’s free!
5. If you want to get talent on your own rather than promoting a single job, visit LinkedIn Recruiter or Recruiter Lite
All the tactics above can help you get a good stream of active candidates – talents looking for a job and alerting you to a chance. But if you really want to compete with big companies, you should also call on passive, open-minded professionals who are not looking for a job but are open to new opportunities.
This means that you are the one who actively recognizes and approaches talent, not the other way around. To improve your sourcing on LinkedIn, you can view our recruitment products.
If you have someone on your recruiting team, LinkedIn Recruiter is a powerful paid license that helps you find, hire and organize talent. You get unlimited access to all profiles on LinkedIn (rather than your first, second, and third level connections), as well as 150 e-mail messages per month for direct access to talent, premium search, search tools, and more. planning tasks, etc. Project management and analysis tools to stay organized and efficient.
Businesses often buy several licenses for their recruiting team, but as a small business, a single license can change your attitude.
On the other hand, if you only hire occasionally and no one is recruiting, Recruiter Lite may be a good choice for you. As you’ve probably guessed, Recruiter Lite is a lighter version of LinkedIn Recruiter: you have unlimited access to all third-party connections, as well as 30 entries per month and project management tools.
Whether you’re investing in product recruitment or simply following best practices, your small business can benefit from using LinkedIn as a recruiting platform. More than any other job exchange, LinkedIn is the perfect place to feed your employer brand, get the most out of your professional network and find the best active and passive candidates.
It’s not always easy to attract talent as a small business, but leveraging the power of LinkedIn can help you stay in touch with large companies to get the best talent.